The 1-litre glass bottle of Coca Cola, which existed already in the 1980s, is to be available on the market again. This is why Coca-Cola is investing in glass and is commissioning two new glass bottling lines in Germany in the summer of 2019. The demand for beverages in glass is rising again. At FachPack you will see innovative solutions from innovative exhibitors. Returnable bottles are cleaned and refilled,” explains Kleinert.ĪDVERTISING Especially for beverages the benchmark for packaging is particularly high, as it has to protect the valuable content and also look as attractive as possible. Reusable bottles are an important component of the Coca-Cola packaging mix in Germany. “We rely on a mix of one-way deposit and returnable deposit packaging. The refillable PET returnable bottle has been part of the packaging mix since 1990. With the filling of the first Coca-Cola in the small 0.2-litre glass bottle 90 years ago, the company established the returnable deposit system for soft drinks in Germany.In the last three years alone, the beverage producer has invested over EUR 200 million in the renewal and expansion of its reusable bottle pool and in new reusable crates. Coca-Cola is continuing to invest in reusable packaging.The glass bottles used by Coca-Cola contain on average 59 percent recycled glass and are much lighter today than earlier versions were.In order to produce not only ecologically, but also economically, this bottle must be better accepted by consumers. Uwe Kleinert explained that this bottle accounted for around 8 percent of the market share in Germany. This bottle contains PET made from renewable raw materials and recycled plastic. ![]() The “Plant” bottle developed in 2011 is now in use for Vio beverages.Most Coca-Cola disposable PET packages of size 0.5 litres and less contain at least 50 percent rPET.Coca-Cola uses recycled materials such as rPET, scrap metal for cans or recycled glass.Almost 100 percent of the packaging is sold with a deposit. All Coca-Cola Germany packages made of PET, glass, aluminium and tinplate are recyclable.He added that the company was investing in the recycling economy, and that together with experts from the recycling industry, Coca-Cola was working on using new material alternatives and ensuring that the materials are recycled. In other words, everything is to be returned back into the cycle. “By the year 2030, we want to retrieve and recycle or refill one package for each package we introduce to the market”. At a FachPack press conference in Berlin, Kleinert presented the beverage producer’s goals with regard to packaging. ![]() “Although Coca-Cola is one of the largest plastics manufacturers, we are also committed to the goal of having a world without waste,” says Uwe Kleinert, Head of Sustainability and Corporate Responsibility at Coca-Cola Germany. In summer, the beverage producer will launch a 1-litre glass bottle on the market. Coca-Cola is investing in environmental services and recycling.
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